Originally published May 2026. Revised 17 September 2026. This version supersedes earlier network-wide descriptions of our editorial process.
Correction to the version published in May. The May version described the standards we were introducing, but it did not clearly or fully describe our earlier byline practices, and it described parts of our intended process before they were consistently in place. This revision corrects that record.
What we got wrong
Before May 2026, named contributor profiles that did not identify real people were used across many of the publications in our network. Some included invented credentials or work histories, and many first-person articles under those profiles attributed experiences to people who did not exist. That was wrong. Readers were entitled to take named profiles and first-person accounts as real.
Our controls over contributor identity and first-person material were inadequate, and responsibility for that rests with the company and with us as founders. In May 2026 we stopped, retired those profiles, and began reviewing older articles. Where we find older material that does not meet the standards below, we correct or withdraw it. That review is ongoing.
How we use AI
AI tools are a substantial part of how our publications are produced. They help find and organise sources, draft, edit, check facts and links, and audit published work. AI may produce much of an initial draft; we do not claim that every published sentence was written by hand. Using these tools does not reduce our responsibility for what we publish.
Every article is reviewed and approved by a member of our team before it goes live. Where a named editor appears, that is the person who performed the final review. Named contributors approve publication under their names and any personal material attributed to them.
What our bylines mean
A named byline identifies a real person who has approved publication under their name and accepts responsibility for doing so. Any biographical facts or personal experiences attributed to that person must be accurate and approved by them, and any credentials shown must be verified.
An editorial-team or house-column byline means the work was produced collectively. Those articles do not claim personal experiences, interviews or credentials in the first person.
Sources and reporting
Our standard is that factual claims are supportable and important sources are linked. We say that we interviewed, contacted or investigated something only when we did. Quotations must be traceable to an identifiable source. When relying materially on another publication’s reporting, we attribute and link to it rather than reproduce its work. Images must not be presented as evidence of events they do not show.
Commercial relationships
Where an article recommends a product or service connected to Brown Brothers Media, our founders, our staff or their families, or where a link is an affiliate link, that connection is disclosed in the article, near the recommendation, not only on a policy page. We are adding these disclosures across our existing archive as well as to new articles.
Sensitive subjects
Articles on health, psychology, finance and similar subjects are general information, not individual advice, and do not overstate what the research shows.
Corrections and withdrawals
We correct specific errors, note substantial revisions when the change would matter to readers, and withdraw articles whose central premise cannot stand. Where appropriate, a withdrawal notice remains at the original address. Post-publication review, both human and automated, is part of how we work.
Responsibility
Brown Brothers Media is editorially responsible for everything its publications publish. We will keep using AI tools and keep improving the controls around them. Our standard is not that we never make a mistake; it is that identities are real, personal accounts are authentic, claims are supportable, commercial relationships are disclosed, and errors are dealt with openly.
Contact
Corrections and questions can be sent to [email protected], which is monitored by our team.
Justin Brown, Lachlan Brown and Brendan Brown
Founders, Brown Brothers Media