The
Company
Brown Brothers Media was started in 2020 by three brothers from Melbourne. Brendan had founded Expert Editor and built e-commerce businesses in Australia. Lachlan had built Hack Spirit into one of the most-read personal development sites on the web. Justin had co-founded Ideapod, a platform for ideas. Each had built something independently. Combining their publications and experience under one company made sense for sharing resources, editorial standards, and infrastructure.
From Singapore, the company grew by acquiring established digital properties and investing in their editorial quality. Some of the sites in the portfolio were acquired and rebuilt. Others were started from scratch. The common thread is an editorial philosophy that values clarity, source-backed reporting, and writing that doesn’t talk down to people.
Today, Brown Brothers Media operates publications across psychology, lifestyle, technology, sustainability, parenting, space science, Scandinavian culture, and law. The team includes over 30 writers, editors, designers, and developers working from Singapore, Europe, South America, and the Philippines.
Mission
Too much useful information is buried, overcomplicated, or dressed up in language that keeps regular people out. Health advice hidden behind clinical jargon. Psychology insights wrapped in academic abstractions. Business knowledge gatekept by consultants charging thousands to explain what could be said plainly.
We think that’s backwards. Our publications exist to give people straight, honest information they can actually use. Not oversimplified. Not patronizing. Just clear. A 45-year-old in regional Australia trying to understand why her teenager won’t talk to her shouldn’t need a psychology degree to find something useful. Someone switching to plant-based eating shouldn’t have to sift through influencer marketing to get actual nutrition information.
That’s the thread across everything we publish. We speak to people as they are. We cite our sources so readers can check for themselves. We don’t hide behind vague authority or dress up thin ideas with fancy language. Every article is reviewed by a human editor before it goes live. When we get something wrong, we correct it publicly and move on.
Lachlan Brown
Lachlan Brown
Co-Founder & Director. Lachlan founded Hack Spirit, which became one of the world’s most-read websites on practical psychology and mindfulness. He’s the author of several books on Buddhism and relationships.
At Brown Brothers Media, he leads content operations and publishing strategy.
Brendan Brown
Brendan Brown
Co-Founder. Brendan founded Expert Editor, Australia’s leading editing and proofreading service, and built several e-commerce businesses before co-founding Brown Brothers Media in 2020.
He brought Expert Editor and other digital properties into the company and continues to be involved in its strategic direction.
Justin Brown
Justin Brown
Co-Founder & Director. Justin co-founded Ideapod, a platform for ideas and critical thinking. He studied at the London School of Economics and the Australian National University, with academic work in international politics and psychoanalytic philosophy.
He oversees the company’s editorial direction and growth strategy from Singapore.
Milestones
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- Reached 20 million monthly pageviews across the Brown Brothers Media network in March 2024
- Reached 50 million monthly pageviews across the Brown Brothers Media network in December 2024
- Expanded from 2 to 15 brands in under 4 years
