Brown Brothers Media Editorial Guidelines
At Brown Brothers Media, we publish across multiple media outlets, with a mission to provide transformative and empowering content that is highly accessible.
We are passionate about making complex ideas relatable and simplifying them to ensure broad comprehension.
We believe that empowerment comes through being both informative and factually correct.
1. Content Creation
We prioritize originality in all our content. Every article must be written from scratch, even if it addresses similar topics as existing content.
Our content creation process involves multiple departments: the ideation department generates new topics, which are then delegated to the writing team. The articles are then passed to the publishing team before undergoing rigorous final checks by the editorial team.
This multi-layered approach ensures the production of high-quality, original content.
Writers conduct thorough research, sourcing information from reputable and credible references.
Proper citations are required for all data, quotes, and references, with a preference for peer-reviewed journals and authoritative websites.
2. Writing Standards
Clarity and readability are paramount at Brown Brothers Media. Our aim is to make complex ideas accessible and relatable for a wide audience.
Each article is structured with a clear introduction, body, and conclusion. We intentionally break down content into headings and subheadings to enhance readability.
Consistency in tone and style is maintained across all publications, adhering to our detailed style guide. This ensures that readers can easily follow and understand the content, regardless of the complexity of the subject matter.
3. Editorial Process
Our editorial process is rigorous and thorough. Fact-checking is mandatory for all articles to ensure accuracy and reliability.
Each piece undergoes multiple rounds of editing and proofreading by different team members to ensure it meets our quality standards and is free of errors. We employ plagiarism detection tools to guarantee that all content is original.
Additionally, our peer review process involves subject matter experts who ensure the information is accurate and comprehensive.
4. Content Review
We value reader feedback and incorporate it to improve our content continuously. Articles are regularly reviewed and updated to keep them current and relevant. If inaccuracies are identified, we promptly correct them and transparently communicate these corrections to our readers.
5. Updates and Revisions
We ensure that our content remains relevant and up-to-date by conducting regular reviews. Articles are revised to reflect new information and developments. Any corrections are made transparently, with clear communication to our readers about the changes.
6. Ethical Considerations
Transparency is crucial to our editorial process. We disclose any potential conflicts of interest and ensure transparency in our reporting and content creation. Our content is respectful and sensitive to all readers, avoiding offensive language and ensuring inclusive representation.
7. Visual Content
All visual content, including images and infographics, must be properly licensed or created by our team. We do not use images without proper attribution or rights. Visuals should be accurate, well-designed, and enhance the overall quality of the article.
7. Contributor Guidelines
We welcome contributions from qualified writers and experts with a background in mindfulness, personal development, or related fields. Submissions must adhere to our content quality and ethical standards. Contributors provide original, unpublished work that offers value to our readers. We collaborate closely with contributors to refine and enhance their submissions, ensuring alignment with Brown Brothers Media’s mission and values.
8. Audience Engagement and Feedback
We measure audience engagement through metrics such as time on site, bounce rate, and reader interactions. This data helps us continuously improve our content. We actively seek feedback from our readers and incorporate it to enhance our editorial processes.
By adhering to these comprehensive guidelines, we ensure that our content remains of the highest quality and meets the standards expected by our partners and readers. We are committed to maintaining trust and delivering valuable, reliable content to our audience.