Brown Brothers Media

Editorial Standards

How we publish, in the open.

Every masthead in the house runs on the same publishing standard. This page describes it in full — how a piece gets made, how we use technology, what happens when we get something wrong, and who is accountable throughout.

The Process

From idea to publication

Every published piece passes through the same sequence, whichever masthead it appears under.

Commissioning. Editors set each publication’s coverage priorities. Story ideas are checked against what the publication — and the wider network — has already covered, so readers get new reporting and new angles rather than the same claim rewritten.

Sourcing. Factual claims are sourced and linked, and studies are cited to the original research rather than to someone else’s summary of it. Quotations are attributed. Images carry credits where available.

Review. Every piece is editorially directed and reviewed before it goes live. Pieces on medical, financial, and mental-health topics carry appropriate context and links to qualified professional advice.

Accountability. Every publication has a masthead with named editors accountable for what appears under it, and a published corrections route readers can actually use.

Technology

How we use AI

We are open about this because most publishers are not: AI tools support research, drafting, and editing across our publications.

They do not replace human judgment on claims, framing, or the decision to publish. Editorial direction, review, and accountability sit with named people on each masthead. We treat AI the way earlier newsrooms treated any production technology — a tool that changes the economics of publishing, not the standards of it.

Where those standards are not met, the piece does not run. Our internal quality systems review work before publication, and our editors have the final word — and the byline responsibility — on everything we publish.

Corrections

When we get it wrong

We correct errors quickly and transparently.

Significant corrections carry a dated note on the article itself, so readers can see what changed and when. Every publication lists a corrections contact, and we aim to respond within 48 hours. Errors of fact are corrected; differences of opinion are not.

Independence

Ownership & money

Our publications are funded primarily by display advertising — Mediavine is our main advertising partner, alongside others — together with reader-supported products on some titles.

Editorial decisions are never influenced by advertisers, sponsors, or outside parties. Advertisers do not know what we will publish before readers do. Where a publication earns affiliate revenue or sells its own products, that is disclosed on the publication itself.

Brown Brothers Media is independently owned by its founders. There is no parent conglomerate, no outside investor with editorial influence, and no agenda beyond the one on this page.