Brown Brothers Media

Editorial Standards

How we publish, in the open.

Every masthead in the house runs on the same publishing standard. This page describes how it works in practice — how a piece gets made, how we use technology, what happens when we get something wrong, and who is accountable throughout. The governing statement of these standards is our editorial framework, revised 17 September 2026; where this page and the framework differ, the framework applies.

The Process

From idea to publication

Every published piece passes through the same sequence, whichever masthead it appears under.

Commissioning. Editors set each publication’s coverage priorities.

Sourcing. Important factual claims are supportable and important sources are linked; studies are cited to the original research where practical. Quotations are attributed. Images carry credits where available.

Review. Every published piece is reviewed and approved by a member of our team before it goes live. Where an editor is named on an article, that is the person who reviewed it. Pieces on medical, financial, and mental-health topics carry appropriate context and links to qualified professional advice.

Accountability. Every publication states who is editorially responsible for it and publishes a corrections route that reaches a monitored inbox, [email protected].

Technology

How we use AI

AI tools are a substantial part of how our publications are produced. They help find and organise sources, draft, edit, check facts and links, and audit published work, and they may produce much of an initial draft. Using them does not reduce our responsibility for what we publish.

Editorial direction, review, and the decision to publish sit with named people on each masthead. The tools change the economics of publishing, not the standards.

Publication requires that review. When something gets through that should not have, we correct it, note the change where it matters to readers, and withdraw articles whose central premise cannot stand.

Corrections

When we get it wrong

We correct errors quickly and transparently.

Material errors and substantial revisions carry a dated note on the article itself, so readers can see what changed and when. Where an article’s central premise cannot stand, we withdraw it and, where appropriate, leave a notice at the original address. Every publication lists [email protected] as its corrections contact. Errors of fact are corrected; differences of opinion are not.

Independence

Ownership & money

Our publications are funded primarily by display advertising, together with reader-supported products on some titles.

Editorial decisions are never influenced by advertisers, sponsors, or outside parties. Advertisers do not know what we will publish before readers do. Where an article contains an affiliate link or recommends a product or service connected to Brown Brothers Media, its founders, its staff or their families, that relationship is disclosed in the article near the recommendation.

Editorial decisions remain with Brown Brothers Media and the named editors responsible for each publication. Ownership arrangements, advertisers, commercial partners, and outside parties do not determine coverage or conclusions.